/
1
·
Client: MLSE x Canada Basketball
To bring attention to the extraordinarily talented female athletes in Canada, we were asked to create a campaign that both celebrated the skills, determination, and strength of women in sport but also drew attention to the extra challenges and adversity they are faced with daily. Athletes facing lack of network and marketing support, low pay, little to no maternity leave, and a constant barrage of sexist comments from viewers, tap into their Mad Love of the game to change it for the next generation.
Copywriter: Sean Ngo
CD: Jeff Da Silva, Tom Koukodimos
Producer: Elana Olavesen
Directors: Similar But Different (Soft Citizen)